GS25 Launches Football-Themed Store in Collaboration with Ulsan Tigers

In a unique fusion of sports and convenience, GS25 has unveiled a new football-themed store in collaboration with the reigning K League 1 champions, Ulsan Hyundai. The Big Crown branch, located in Daldong (near New Core Outlet), offers fans an immersive experience, blending the excitement of the football pitch with the everyday convenience of a local shop.

A Football Experience Like No Other

From the moment you approach the Big Crown GS25, it’s clear that this is no ordinary convenience store. The exterior boasts Ulsan’s iconic blue and yellow color scheme, and football enthusiasts will appreciate the football-shaped doorknobs and prominent Ulsan Tigers club emblem welcoming them at the entrance. Standing guard beside the door is Mita, the team’s beloved mascot, immortalized as a life-size sculpture.

Upon entering, visitors are greeted with stadium-style lighting, designed to evoke the feeling of stepping onto the pitch for a match under the floodlights. Posters chronicling the club’s rich history line the walls, giving fans a visual journey through Ulsan’s proud football heritage.

Ulsan Tigers Merchandise and Locker Room Vibes

Perhaps the most exciting feature for die-hard fans is the exclusive Ulsan Hyundai merchandise corner. This section of the store is styled to resemble the team’s locker room, complete with benches and team branding. Here, supporters can browse and purchase a variety of Ulsan-themed items, including official uniforms, towels, keychains, and more. It’s a one-stop shop for anyone looking to gear up and show their support for the Tigers.

A Modern Makeover with Ulsan-Themed Beverages

GS25 didn’t stop at the décor. The store also features a modern, sleek design, merging cutting-edge convenience store aesthetics with football nostalgia. Shelves are filled with all the usual goods, but what sets this store apart is the Ulsan-themed products, including a line of specially crafted beers branded with the Ulsan Tigers’ logo and colors. These unique beverages are perfect for enjoying a matchday experience from the comfort of your home—or as a celebratory drink when the Tigers secure another win.

More Than Just a Store

According to GS25 representatives, the goal of the Big Crown branch is to bring the Ulsan Hyundai football experience closer to the fans, making it a space not just for shopping but also for celebrating the team’s achievements. “We wanted to create an environment where fans can feel connected to their club, even when they’re off the field,” said a spokesperson from GS25. “This store is a tribute to the Ulsan Tigers and their incredible supporters.”

Whether you’re picking up essentials, shopping for exclusive team merchandise, or simply soaking in the football-themed atmosphere, the Big Crown GS25 is a must-visit destination for Ulsan fans and curious visitors alike.

So, next time you’re in Ulsan, make sure to swing by this one-of-a-kind convenience store for a unique blend of football culture and everyday convenience.


Location: Big Crown GS25, Ulsan
Hours: 24/7

Jason Teale

Editor of Ulsan Online and long-term expat living in the great city of Ulsan for over 20 years.

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